01
The blank box
Open ChatGPT. Type something. Get a competent answer that sounds like every other business in your sector. Try harder prompts. Same result. The tool doesn't know who you are.
NEWAI Audit launching this month
AI infrastructure for businesses. Built properly.
We build the layer underneath your AI - brand voice, audience, market, workspace - so it produces work that's specific to you from the first prompt. No re-explaining. No platform lock-in.
1-2weeks to build
£1,497fixed price
100%files yours
The problem
AI without context is just expensive autocomplete.
Most businesses approach AI the same way - open a blank chat, type a vague prompt, get generic output, give up. Three patterns we see again and again.
02
The generic output
AI writes like a marketing intern. Hedged language. Safe positioning. None of your specific opinions, examples, or voice. Editing it down to something usable takes longer than writing from scratch.
03
The no-context loop
Every conversation starts from zero. You re-explain your audience, your competitors, your offer, your voice - five times a week. The tool never learns. The fault isn't the tool. It's the missing infrastructure.
The method
Five layers. Every business different. The structure isn't.
We build the same five layers of context for every client. Different content, same architecture. Six if you count the strategy work that sits on top.
V
Layer 01
Voice
How you actually speak - captured from your real material, not templated.
A
Layer 02
Audience
Detailed personas with language patterns, objections, and buying triggers.
M
Layer 03
Market
Competitors researched in depth. Positioning gaps and overlaps surfaced.
C
Layer 04
Content
Your existing material structured and tagged so AI can use it properly.
S
Layer 05
System
Configured workspace and prompt library, ready to use on day one.
+
Plus
Strategy
An opportunity map showing where AI opens new revenue for your business.
Which one fits?
Quick route to the right entry point.
Tried AI and it isn't working?
AI Audit
£397
Starting from scratch?
AI Blueprint
£1,497
Got an AI product idea?
AI Product Sprint
from £2,500
Not sure which one fits? Take the 3-min AI Readiness Scorecard for an objective verdict.
Products
Four ways to stop typing into a blank box.
From a quick diagnostic on what you've already built, to a fully-built infrastructure, to net-new AI products. Pick the one that fits where you are.
Entry · 3 days£397
AI Audit
A diagnostic review of your existing AI setup. Where it's working, where it isn't, and the three things to fix first.
3 working days15pp PDF report
See the Audit →Flagship · 1-2 weeks£1,497
AI Blueprint
The complete AI operating system for your business. Voice, audience, market, workspace, all delivered as files you own.
1-2 weeks9 files + workspace
See the Blueprint →Add-on · 3-5 days£497
Claude Skills
Custom capabilities for your workspace. Branded PDFs, presentations, email sequences, proposal generators.
3-5 daysReusable forever
See Skills →Expansion · 4 weeksFROM £2,500
AI Product Sprint
A fixed-scope sprint to scope, design, and build a working prototype of your AI-powered product or feature.
4 weeks1 working prototype
See the Sprint →Already using AI? Add an ongoing retainer to keep the system improving - AI Operations with Darren, Content Operations with Kirsty.
Recent work
Some of what we've shipped.
AI Blueprint · May 2026
Positively Aware
Mind management for corporate audiences
The outcome
10 meditation scripts became a content engine, a corporate proposition, and a Competitor Intel Report.
“I produced a month's worth of content in an afternoon. Felt like a different business overnight.” David Butcher, Founder
9files delivered
5competitors mapped
23prompts ready
This is usually the point people book a call.
Book a 15-min call →15 minutes. Honest answer, even if it's “not yet” or “not us.”
Who's behind Labs
Two people. Two decades of digital work.
Digitopia Labs is run by Darren and Kirsty Wells. The work goes through us directly - no junior account execs, no offshoring, no template-driven delivery.
DW
Darren Wells
Founder, AI Infrastructure
20+ years in UX and digital strategy. Former UX Manager at an organisation with 6m users. Now building AI ecosystems for businesses that need more than a template.
KW
Kirsty Wells
Director, Operations & Growth
Marketing operations and content strategy. Turns the AI ecosystems Darren builds into consistent content engines - LinkedIn, email, social, newsletters.
Stop tinkering. Start building.
Fifteen minutes to walk through where you are and which product fits. Honest answer, even if that answer is "not yet" or "not us."