prompt → context → output
————————————
average · forgettable
vs
specific · yours
————————————
average · forgettable
vs
specific · yours
FeaturedContext9 Jun 2026 · 4 min read
Why your AI content sounds like everyone else's
Most AI content is bad, and it's almost never the AI's fault. The model didn't fail - it did exactly what it was asked, which was nothing. Here's the layer underneath the prompt that changes everything.
Read the article →The newsletter
Get The AI Layer
A fortnightly note on building AI that works - the posts, plus the bits that don't make the blog. No spam, unsubscribe anytime.