Week 1
LinkedIn rhythm
Three LinkedIn posts drafted, scheduled and posted. Mix of your perspective pieces and engagement with your audience's posts.
Outputs3 posts published · comments managed
Retainer · Monthly · From £180/mo
Your workspace, actually producing things.
A monthly retainer with Kirsty for day-to-day content production from your AI workspace - LinkedIn posts, email newsletters, social, podcast briefs, content repurposing. Consistent output, in your voice, every week.
3tiers
1monotice to cancel
Kirstydelivering personally
What this is for
Having an AI workspace doesn't write your LinkedIn posts for you. Someone still has to open it, run the prompts, edit the output, schedule it, and do that every week. For most business owners, that someone is them - which means content production becomes the first thing that slips when the week gets busy.
Content Operations is the retainer that takes that work off your plate. Kirsty uses your AI workspace to produce the content your business needs every week - drafted, edited, scheduled, in your voice. You review and approve; the system keeps producing.
What actually gets produced
The mix varies based on what your business needs. Most retainers cover a combination of:
LinkedIn and social
- Weekly LinkedIn posts drafted, scheduled, and posted from your account
- Repurposing one piece of long content into 5+ social posts
- Comment engagement and community management on key posts
- Twitter/X, Instagram, or other platforms as needed
Email and newsletters
- Monthly newsletter written and scheduled
- Welcome sequences and onboarding emails for new subscribers
- Sales and promotional email drafts for campaigns
- Nurture sequences that work in the background
Podcast and long-form
- Podcast episode briefs and outlines
- Show notes and episode descriptions
- Blog posts and articles from your existing material
- Repurposing podcast episodes into multiple content formats
Coordination and planning
- Monthly content calendar planning
- Theme planning for product launches and seasonal moments
- Content audit when something stops landing
- Reporting on what's working and what isn't
You don't need to pick everything from this list. Most clients focus on 2-3 areas and Kirsty handles those consistently.
How the retainer runs
A predictable weekly rhythm that builds consistency over time.
Weekly
Content produced.The week's content drafted, edited, scheduled. Sent to you for approval before posting.
Weekly
Quick check-in.Short message confirming what's queued and asking if anything's changed (new launch, holiday, urgent topic).
Monthly
Calendar planning.20-minute call to plan the next month's themes and priorities. Calendar shared in a shared doc.
Monthly
Output summary.What was produced, what worked, what's coming next month.
Always
Slack or email access. Quick approvals handled fast. Urgent content (industry news, opportunity to comment) prioritised same-day.
Who this is for
- You have an AI workspace built and want someone using it consistently
- Your content is stop-start because you don't have time to produce it weekly
- You want to post on LinkedIn / send newsletters / produce social regularly, without doing it personally
- You have a marketing person who needs an AI-fluent collaborator, not a replacement
Who this isn't for
- You don't have a workspace yet - start with the Blueprint first
- You want strategic AI work (workspace evolution, new capabilities) - that's AI Operations with Darren
- You want zero involvement - you'll still need to review and approve before things go out
- You want unlimited output for a flat fee - retainer hours are defined, more output means a bigger tier
A typical month
What gets produced in a Standard retainer month.
This is the Standard tier (8 hours) at a typical mix. Starter is roughly half of this, Premium roughly double. The shape adjusts to what your business actually needs.
Week 2
Newsletter month
Monthly newsletter drafted from your recent work, customer wins, and any topical commentary worth including. Sent on your usual day.
Outputs1 newsletter (800-1,200 words) · subject line tested
Week 3
Repurposing day
One existing long piece (podcast episode, talk, article) turned into 5 short-form social posts. Multiplies the reach of work you've already done.
Outputs5 social posts · sourced from 1 long piece
Week 4
Podcast support
Next month's podcast episode brief written, plus show notes and episode description for the most recent episode released.
Outputs1 episode brief · 1 show notes set
Ongoing
Inbox and approvals
Quick approvals handled within hours. Urgent opportunities (news to comment on, sudden trend) jumped on same-day where possible.
OutputsSame-day approvals · agile to opportunity
Month-end
Reporting and planning
Short summary of what was produced this month, what landed, what fell flat. 20-min call to plan the next month's themes.
OutputsOutput report · planning call · next month's calendar
This is usually the point people book a call.
Book a 15-min call →15 minutes. Honest answer, even if it's “not yet” or “not us.”
Common questions
Things worth knowing before you commit.
If something isn't covered, ask on the call. Honest answers, no sales pitch.
Do I need a Blueprint first?
Yes, in almost all cases. Content Operations works by using your AI workspace to produce content. If there's no workspace yet, there's nothing for Kirsty to produce from consistently.
Exception: if you've already built a substantive AI setup yourself or with another provider, the retainer can pick up from there. We'd start with an Audit-style review to understand what's already in place.
Will the content sound like me?
Yes - that's the whole point of working from your AI workspace. Your voice profile, audience personas, and brand language are already baked in. Kirsty uses them to draft, then edits in your voice rather than her own.
You'll see early drafts. If anything doesn't sound right, we refine the voice doc itself (so future drafts improve too) rather than just patching the individual piece.
What if I have a marketing person already?
Kirsty becomes their collaborator, not their replacement. Most marketing people are stretched - they're doing strategy, branding, events, and content production all at once. Content Operations takes the production work off their plate so they can focus on the strategic side.
We can structure the engagement around your existing person. Some clients have Kirsty as a fractional senior team member; some have her as the production engine they didn't have time to be themselves.
Will I have to review everything before it goes out?
Yes, at least initially. For the first month or two, every piece is sent for approval before publishing. Once you're comfortable with the consistency, many clients move to approval only on bigger pieces (newsletters, launch content) and let routine LinkedIn posts ship automatically.
You're always in control of the approval level. Some clients prefer to review everything indefinitely - that's fine.
What if I don't use all my hours in a month?
Hours roll over by one month. So 4 unused hours in January become 4 extra hours available in February. After one month they expire - this keeps the retainer accountable and prevents stockpiling.
If multiple months are running quiet, we'd talk about scaling down rather than continuing to bank unused hours. The retainer should fit the actual workload.
How is this different from AI Operations with Darren?
Content Operations is production - Kirsty handles the day-to-day output that uses your AI workspace. LinkedIn, email, social, podcasts. Lower-level, higher-volume.
AI Operations is strategic - Darren handles the work that needs senior thinking. Workspace evolution, new capabilities, market intel. Higher-level, lower-volume. Most established clients have both - one for the system, one for what comes out of it.
Can I cancel anytime?
Yes. One month's notice. No long contracts, no penalties. If the retainer stops being useful, the right answer is to pause it, not protect it with contracts.
If you pause and come back later, we'd briefly catch up on what's changed in the business and pick up where we left off.
Stop letting content slip.
15 minutes to talk through what you need produced weekly and whether the retainer is the right shape for getting it done consistently.