The complete AI operating system for your business.
Brand voice, audience personas, competitor landscape, configured workspace, prompt library, opportunity map - built in 1-2 weeks and delivered as files you own forever.
What this is for
You've built expertise, content, and a clear position in your market. But every time you try to use AI, you get generic output that sounds nothing like you. The problem isn't the AI - it's the context layer underneath.
The AI Blueprint is the complete infrastructure that makes AI genuinely useful for your business - not a strategy deck, not a template, but a working system that produces your kind of work from the first prompt.
What's included
Nine files - eight working documents plus a branded competitor PDF - delivered loaded into a fully configured Claude Project - your private workspace inside Claude, the AI assistant everything here is built on - ready to use on the day of handover. Three custom skills are built into that workspace so it does your repeated jobs, not just holds your material.
The brand voice profile is Layer 1 - the same work we documented for Dad Humor, a dad jokes app, where the method is easy to see in action.
How it works
One to two weeks from kickoff to working system, then a check-in call a month later. Three build phases, with a mid-week check-in during the build to refine the voice before we finalise - and a separate check-in call 30 days after handover, once you've used it properly.
Week 1 - Discovery and capture
5 working days30-60 minute kickoff call. You send existing content - scripts, talks, articles, decks. We capture your voice, build the business profile, draft initial personas.
Week 2 - Build and configure
5 working daysCompetitor research, persona refinement, prompt library, design system, opportunity mapping. Workspace built and tested. Mid-week check-in to refine the voice based on your feedback.
Handover
60-minute live sessionWalk through every deliverable. Demo the workspace with real prompts producing real output, including the three custom skills. All files transferred to your account. Optional retainer conversation at the end.
30-day check-in
Call, 30 days after handoverA call a month on, once the workspace has had real use. We go through what you've been using it for, where it's producing work you keep and where it isn't, and you ask the questions that only come up once you're in it daily.
Who this is for
- Established businesses with existing expertise and content to build from
- Solo consultants, advisers, and small firms (1-50 people) who want AI to produce work that sounds like them
- Marketing teams who need consistent, on-brand output across multiple channels without endless review cycles
- Anyone who's tried ChatGPT, got generic output, and decided "AI doesn't work for my business"
Who this isn't for
- Businesses with no existing content or clear positioning - we need raw material to work with
- Companies wanting one-off pieces of content rather than a system
- Anyone looking for the cheapest option - this isn't a £50 prompt template
- Teams that want to learn AI themselves rather than have it built for them
This is usually the point people book a call.
Book a 15-min call →15 minutes. Honest answers, even if it's “not yet” or “not us.”
Things worth knowing before you book.
If something here isn't covered, ask on the call - honest answers, no sales pitch.
Do you work with my industry?
The method works for any business with expertise, content, and a market position to build from. We've worked across professional services, consulting, coaching, software, and creative agencies. The approach doesn't change by sector - the source material changes.
The only businesses we struggle with are ones with no existing content. We need raw material to capture your voice from.
What happens if I don't have much existing content?
The minimum is roughly: a clear positioning, a handful of pieces of writing (articles, blog posts, LinkedIn posts, scripts, talks), and 60 minutes of your time on the kickoff call.
If you don't have any of these yet, the Blueprint isn't the right starting point. We'd suggest building some content first - or considering an AI Product Sprint if you have a specific tool idea you want to test before building the full system.
Why £1,497? What makes it that price?
The engagement takes 30-40 hours of senior delivery work, and what you're buying is one configured system rather than a list of parts. Nine files (eight working documents plus a branded competitor PDF), the workspace they're loaded into, and three custom skills written against that context. The skills are what turn the material into something that does your work, which is why they're part of the build rather than sold alongside it.
A 60-minute handover session gets you using it, and a check-in call 30 days later looks at how it's held up. Compared to a single day with most AI consultancies (£1,000-2,500), it's roughly the same price - but you walk away with a working system, not a strategy deck.
It's a fixed price. No scope creep. No surprise invoices. Pay 50% upfront, 50% on handover.
Who actually does the work?
Darren Wells builds every Blueprint personally. 20+ years of UX, brand, and digital strategy experience. No junior account execs. No offshoring. No template-driven delivery.
If you take the Content Operations retainer afterwards, Kirsty Wells handles ongoing content production using the system Darren built.
What if I want to use ChatGPT or another tool instead of Claude?
The infrastructure we build (voice profile, personas, competitor landscape, prompts) works with any modern LLM - large language model, the AI engine underneath tools like Claude and ChatGPT. The workspace configuration is specifically optimised for Claude Projects - that's where the live demo happens at handover.
If you want to run the same setup in ChatGPT's Custom GPTs, Gemini Gems, or any other context-aware tool, the .md files transfer cleanly. You're not locked in.
What about data security and confidentiality?
Everything lives in your own Claude account by handover - Claude itself is a separate subscription you hold directly with Anthropic (current plans and pricing at claude.ai; a standard individual or Team plan covers what the workspace needs). No data goes through our infrastructure permanently. We sign NDAs on request. On Claude's commercial plans (Team, Enterprise, and the API) Anthropic doesn't use your data to train its models; on consumer plans you can switch model training off in your privacy settings. Claude Enterprise adds SSO and audit logs if you need them.
For corporate engagements, we provide a data security FAQ document for procurement teams.
What happens after handover?
You own everything. The workspace runs in your account. You can use it independently, hand it to a marketing person, or take one of the ongoing retainers (AI Operations with Darren for strategic work, Content Operations with Kirsty for day-to-day content). Content Operations is the usual next step - the workspace produces work consistently, but someone still needs to drive it.
There's a check-in call 30 days after handover included, to see how the system is holding up in real use. Beyond that, no obligation either way.
Ready to build it properly?
15 minutes to walk through your situation. Honest answer on whether the Blueprint is the right starting point, or whether something smaller fits better.