Digitopia Labs

Housestyle

Voice scoring and ghost-edit, working in any model over MCP. A Digitopia Labs product.

The Housestyle free checker: a pasted paragraph of generic corporate writing, with the reading beginning underneath it

Problem

Models write toward the average of everyone, which is the opposite of a voice. Most brand voice is mush - phrases that describe almost any business and instruct almost nothing - so drafts come back reading as generic - close to what a model writes unprompted.

What we built

Three steps: capture, score, ghost-edit. Ten minutes of real writing becomes a profile you can inspect, register by register. Any draft is then scored against it - rhythm, openers, hedges, the words you would never use - and handed back in your voice with every change shown and the rule that triggered it. Reject a change and that marker's weight drops, so it learns your judgement rather than overruling it. Around that sit the never-say list, review-aware flags, and an evidence layer that logs every draft, flag and approval.

Stack

A subscription app reachable over MCP, so one profile works in Claude, ChatGPT, Cursor and Gemini. EU data residency for stored profiles; the free checker runs in the browser and stores nothing.

Timeframe

Two weeks from first build to the plans going on sale.

What it does now

Live at housestyle.app on two plans, Solo and Teams, with a free checker anyone can run in the browser without an account. Sign-up and pricing are on the app's own site; the Digitopia Labs product page is the sales page for it.